Episode #011 – Sana Tabassum: to:scale Architecture Community Creator Interview

Advice, Architecture School, Education, Interview, Life in General, Podcast

Welcome to the show notes for Discussed It, a podcast where myself, Herbie Hudson and my co-host Hayden Day discuss a little about a lot. Read ahead for a written breakdown of each podcast episode, photos, links and bonus content that didn’t make the cut for the podcast. Happy reading and if you want to check out the podcast where myself and Hayden Day discuss a little about a lot, follow the links below. 

You can listen by clicking play above or by searching Discussed It Inception on your favourite podcast players such as Spotify, Apple Podcasts, Deezer and many more. 

Welcome to the eleventh episode of the Discussed It podcast. This week we have a guest joining us on the podcast. Her name is Sana Tabassum. Sana is the founder of the to:scale brand that creates content in the form of blog posts, a magazine and through Instagram in the aim to bring like-minded people together to form a community. Sana is involved in numerous projects that involve individuals across multiple disciplines diversifying her skill acquisition and experience. 

We will also be finishing off the show with our ‘Thing’ of the Week, where Sana will be letting us know what ‘Thing’ he has found interesting and exciting and is happy to share with Hayden and I. Make sure you stick around for that!

Within this episode, we:

  • Talk to Sana Tabassum, the creator of the to:scale brand which is responsible for creating an online archi community through Instagram as well as her brand-new magazine. 
  • Discuss our ‘Thing Of The Week’
  • and much more…

Below I have outlined the general gist of the questions and topics that we put over to Sana to answer. However, throughout the episode, as usual we go slightly off-piste with the conversation. 

If you fancy finding out what Sana had to say in answer to these questions then head over to this podcast episode and give it a listen. You won’t regret it! We go off on quite a few tangents in this week’s discussion so to hear answers to those bonus questions that arose go and give the episode a listen. 

  1. Would you be able to tell us a bit more about yourself, where you’re from and what is that you do?  
  1. Let’s go back to the start of your architecture education, where did you go and how did you find this initial experience? 
  1. Did you know from the very start that architecture was the thing for you or did that come with time? 
  1. If you could do your first three years again what would you change? What could have been done to prepare yourself for studying architecture prior to entering university? 
  1. The to:scale brand is something that you are well known for. How did this come about? 
  1. What was your vision for this brand when starting off and how has it adapted and changed as time has gone on? 
  1. Architecture is renowned for the time required to be put in to be successful, how have you managed the workload as well as furthering your brand? 
  1. The to:scale brand encompasses a range of outlets such as an Instagram account, a blog and recently the launch of a magazine. Would you be able to tell us a bit about this particular project? 


What encouraged you to create one? 

What are your future plans with the magazine? 

  1. Where do you see the to:scale brand going in the future, do you have any long term goals? 
  1. Following on from this discussion about your brand, how have you found working with other content creators to create the MAD Collective. Would you be able to explain what the MAD Collective is all about and how people can get involved? 
  1. Another topic that I would like to touch upon is that of organisation. How key do you think staying organised is in architecture school?
  1.  I know that you are a big advocate of the program Notion, would you be able to explain what Notion is and how you utilise it? 
  1.  I understand that you’re starting a new job soon, how do you feel about this and where does this job fit in with your journey to become an architect? 
  1. We’ve had a series of architectural guests on the podcast recently with Hamza and Thomas and we asked them the question: If you could sum up architecture school in three words, what would they be?
  1. Where do you see yourself in 10 years time? 
  1.  How would you like to be remembered? 

‘Thing’ Of The Week

As I am sure you know by now within this section of the podcast each of us will choose their favourite thing that we have seen over the week. This could be absolutely anything ranging from a product, food, architect etc. that has stuck in our minds. Most probably our ‘thing’ of the week will be utterly useless to yourself, but you never know. Of course, when we have a guest on the show we love to invite them to join us in this recurring segment. Read ahead to see what the three of us come up with and see whether you would be interested in any of them. 

To kick off the proceedings I will reveal Sana’s ‘Thing Of The Week’. Sana went for two different points. The first was this idea of ‘Building A Second Brain’ which is a concept coined by Thiago Forte who is a productivity guru and essentially is an archive of digital notes which is kept within a program such as Notion or Evernote. 

I really like this idea and I have started to implement its thinking in my own life. I have included a link to a video with Thiago Forte that explains the concept quite nicely. 

Sana’s second ‘thing’ was a project that she has been working on over the last few weeks called the ‘University Real Review Table’ in which they collected responses from graduated students with an honest reflection of their experiences with the work, student support, graduate resources etc. 

I have included the link to this below: 


My ‘Thing Of The Week’ was an episode of The Ground Up Show that is hosted by Matt D’Avella where he conducted an interview with James Clear the author of Atomic Habits talking about the importance of developing habits sustainably which I found really interesting. I have included a link to the podcast episode and the book, Atomic Habits. 


And to finish off this week’s ‘Thing’ Of The Week segment we have Hayden. His ‘Thing’ was the reflection of his trip to Winchester over the last week to see family as it’s his birthday week so Happy Birthday to Hayden. 

And, that wraps our episode featuring our third guest. Hayden and I thoroughly enjoyed having Sana on the show and I am sure we will have her back on the podcast. 

I hope that the show notes have provided a further layer of communication between the two of us and you, our listeners, by providing additional information, but I’m sure it won’t beat listening to us chat away first hand. We hope that you enjoyed listening and will consider subscribing and making the Discussed It podcast a part of your weekly routine. 

Happy listening, everyone! 

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